Build an agile, strategic approach to digital marketing

Competition is fierce online. To win you need to Plan, Manage and Optimize digital channels against defined targets, SMART KPIs and a focused investment in content marketing, digital media and experiences. We believe an integrated digital strategy is essential to define new Segmentation, Targeting and Positioning for your online value propositions.

EXPLORATION

BUYER STAGE

Key Measures

Unique visitors
Value per visit
Fans/Followers

Publish and promote your content, allow sharing to other outposts, networks and influencers. Draw people to your content hub...

BUYER STAGE: DECISION MAKING

Key Measures

Leads/Lead conversion rate
Time on site Shares/comments/ likes

Be worth finding via clear customer journeys and a content hub that is relevant, inspirational, useful and creates leads.

BUYER STAGE: PURCHASE

Key Measures

Sales (on and offline-influence)
Revenue/Profit Average Order Value

Captilalise on marketing investment using CRO, marketing automation and remarketing to ensure contextual relevance drives conversion

BUYER STAGE: ADVOCACY

Key Measures

Repeat Purchase (Lifetime Value)
Satisfaction and Loyalty
Advocacy

Thrilled customers are key to social media marketing, social proof, repeat sales and referral. Start your marketing here!